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  • Writer's pictureIyakabeth Rodney

4 Simple Ways To Improve Business Branding

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Branding is a huge part of how successful an organisation is, it revolves around the overall identity of a business. There are many factors that contribute to the branding of a business, this could be from the logo down to the wording used. For example, when we see a bitten apple as a logo, we think of Macbooks, iPhones, etc. This logo has no obvious correlation to the products sold, yet we immediately know it belongs to multinational tech company Apple, which is due to good business branding.

This immediate recognition is what every business strives for, you’ll want your consumers to get the right impression of what it is that you offer and the best way to go about doing this is to ensure you improve your business branding.

Here are 4 simple ways you can go about achieving this 😄

1. Form Partnerships

Forming partnerships with other organisations similar to your own is a sure way to improve your branding. It will provide your business with more exposure and in turn attract a wider audience and more potential collaborations. Partnerships also show how trustworthy and credible your brand is, if people can see that you’re working with other organisations then they are more likely to feel comfortable using your services.

2. Be Consistent

Consistency is a big step towards improving your business branding, it demonstrates professionalism and reliability, your consumers want to know that they are engaging with an organisation that they can depend on for their services. You can attain consistency in a variety of ways.

Some of these include:

  • Visual Consistency

This is to do with the overall look of your brandle.g. logo and colour scheme, this should remain the same so that your brand is visually recognisable. If you find yourself changing the look of your brand too regularly, maybe it’s worth getting the perspective of a small sample size outside of the organisation, this could either be consumers or other professionals. This way you’ll know what your audience likes and can use it as an advantage to improve your brand.

  • Consistent Copy

The wording used to describe your organisation is another element that should remain consistent. You’ll want there to be keywords that people can identify with your brand. This will help to solidify what your organisation is about and what it stands for.

  • Action aligning with your company values

If you have company values your actions must match! At CareerEar one of our values is that we care deeply about improving the lives of people from typically overlooked communities. This is why we consistently provide job opportunities, professional advice & more. This ensures that our community knows what is accessible to them and can make informed decisions about their next career steps.

So if you have company values, make it a priority to uphold them

3. Work On Your SEO

SEO is a digital marketing technique that stands for ‘search engine optimisation’, your SEO is an essential part of your brand's visibility. There are many things that you can do to achieve the optimal SEO for your business.

This article by Neil Patel gives you ‘Ultimate Beginner’s Guide to SEO’ so that you can discover how to utilise this technique to increase your revenue and increase brand awareness.

4. Utilise Social Media Platforms

Social media is a great tool for improving your business branding, we recommend creating a marketing schedule for your posts and trying to align this content with important dates/events that are relevant to your brand. For example, an organisation that provides aid to women might find it useful to create additional content for days such as International Women’s Day. Making sure you are up to date with events and trending topics showcases how relevant and aware your organisation is.

Social media can be used to engage with your audience in a more personal and informal way, your content can also be shared through platforms such as instagram, twitter, Linkedin etc. This will increase your visibility and exposure to people that you may have been out of reach.

Final Thoughts

We know how important it is to get your business represented in the best way possible. At CareerEar we too follow these branding techniques to ensure that we are constantly striving towards becoming bigger and better for our community. You may not get the instant results that you hoped for, but don’t be discouraged as this is something you will notice the effects of overtime, just keep pushing forward!

If you’d like to see more content like this, why not check out our previous posts? 😊

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